Using Hashtags within your Social Media Marketing Plan

Do you really apply hashtags within your social media marketing ? What happens if somebody else is applying exactly the same ...

Do you really apply hashtags within your social media marketing?

What happens if somebody else is applying exactly the same hashtag with regards to a completely different subject matter?

A whole lot worse, what happens if the rival firm is employing the same hashtag on the same topic?

Before you decide to simply pitch virtually any term or key phrase and select to make use of it as your hashtag, there are some points you’ll want to think about to optimize your hashtag’s coverage.

What excately is a Hashtag?

A hashtag is actually a pound symbol (#), however it is furthermore applied to Twitter to classify information. As outlined by Twitter, hashtag is described as follows:

 

Ever since the 1st individual applied a hashtag in August '07, they've turned out to be by far the most widely used signs on Twitter. Individuals make use of them to sort out conversations, tweet at occasions as well as participate in discussions online. However in order to create a productive marketing campaign using a hashtag, you need to know the way to select the appropriate hashtag.

Listed here are four methods for selecting an effective hashtag:


#1: Pick a thing which is Distinctive

Being a marketer, you would like to have the capacity to get to your community by using hashtags, particularly for the period of events, webinars or Twitter chats. Having said that, if you would like other people to participate on the conversation and then engage with one another, make use of a hashtag which is more unique than and not something as basic as #marketing or #webinar.

Verizon is a good instance of a business which knows the way to choose hashtags that can make them stick out within their industry and they are well known. Should you look for just #verizon, there are millions of tweets that will show up. Realizing that, Verizon ensures they choose a more descriptive hashtag for their various webinars and conversations, like #VerizonNOLA10 and #VZWINNOVATE.

If you happen to check out the outcomes on Twitter for #VZW, you observe a really packed tweet stream. Many individuals use #VZW when conversing about Verizon, so nearly anything they assert concerning the organization from contacting customer care to posting comments on the phone shall be grabbed on this stream.

Search records for #VZW.

Inside the image beneath, you will see the tweet stream pertaining to #VZWINNOVATE, that specifically is targeted on Verizon’s engagement in Black Heritage Month.


Search records for #VZWINNOVATE



By having the “INNOVATE” towards the ending of “VZW,” you are equipped to recognize that the hashtag is related to Verizon, and also involves a campaign they are carrying out. It’s crystal clear and different and isn't used by other businesses, that's essential when distinguishing oneself along with your social media strategy.

When selecting your hashtag, ensure it is unique and relevant to ensure that it does not get jumbled up in other conversations that may be taking place.

By having the “INNOVATE” towards the ending of “VZW,” you are equipped to recognize that the hashtag is related to Verizon, and also involves a campaign they are carrying out. It’s crystal clear and different and isn't used by other businesses, that's essential when distinguishing oneself along with your social media strategy.

When selecting your hashtag, ensure it is unique and relevant to ensure that it does not get jumbled up in other conversations that may be taking place.

#2: Pick Something that is Not difficult to memorize

When selecting a hashtag, it is vital that you ensure that the hashtag is easy for people to keep in mind. Having 1000s of hashtags running around in the social media universe, the very last thing an enterprise wants to do is develop a hashtag which is difficult to spell or pronounce. People will end up spelling it wrong which beats the objective of using a hashtag to begin with. Hashtags needs to be brief, simple to pronounce and spell and provide people a much better understanding of the topic of the discussion or tweet stream.

Television network ABC provides extensive programming, and each and every show features its own hashtag, enabling individuals to tweet with regards to the episodes and also the actors and actresses.
But ABC is sensible and strategic while making use of their hashtags. They ensure that the hashtags are seen on the web site and often make them show up in the base nook of the episodes which are running.
Regarding the show ‘Dancing with the Stars’, lots of people tweet with regards to the numerous dancers, besides the show itself. To bring it all up, ABC promotes the hashtag #DWTS.

It is quick and easy to remember and it won’t require much space in tweets’ 140-character limit. #DWTS has the capacity to arrange every little thing individuals are talking regarding their show and build relationships their audience, due to this particular hashtag. And fans who are viewing the show don’t forget about it since it is very straightforward.

Search records for #DWTS


In choosing your hashtag, think about your goals to have individuals get together for that conversation, as well as ensure it is not difficult to memorize and comprehend. When you have a hashtag that is too complex, lengthy or difficult to spell, it's going to defeat the objective of a hashtag, because individuals might forget it or might not be able to accommodate it within their tweets.

#3: Make use of the Hashtag on Several Social Media Options

While you operate towards creating your hashtag, seek to embrace it on multiple options.
Even though use of hashtags might have begun on Twitter, they are used throughout several social media channels which includes Facebook, Google+, LinkedIn and Pinterest. Hashtags permit people to arrange their content and photographs whilst instilling the hashtag in the heads of the audience.

Take Southwest Airlines, for example. They kept a social media competition for filmmakers to publish their video clips for an opportunity to win rewards. They started out just by utilizing the hashtag on Twitter, but shortly used it to their other social media channels which include Facebook.

Search records for #SWACinema.


Southwest Airlines using #SWACinema on Facebook.


If people watch a hashtag once, it might stay within their heads if it's really unique. But most likely it will take a couple times of viewing the hashtag to completely remember it. Make use of the hashtag on a number of social media avenues. This can help you in 2 ways. First, this provides your hashtag much more exposure to a lot more people that will help spread the word about this. Second, this can help individuals to recall your hashtag whenever they view it several times on various channels.

#4: Search for the Hashtag Prior to Using It

The hardest situation that may occur when utilizing a hashtag is to know right after its tweeted is that the exact same hashtag is commonly used with an entirely distinct topic.

Awkward circumstances may occur in case you don’t do your research first. What happens if the hashtag you’re making use of was already found in a discussion about something unfavorable? What happens if the hashtag is associated to a natural catastrophe in a foreign country, and you didn’t know until after you posted your tweet? Prior to using a hashtag, you always must research to ascertain if others are using it and what they're saying.








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The Digital Media Strategy Blog: Using Hashtags within your Social Media Marketing Plan
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