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As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
So far, we have discussed some actual use cases that satisfy the goal of validating hypotheses. Here, we look at a use case in which we do ... -
It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and... -
From what we can tell, Murphy’s Law (which in its most famous form states: “If anything can go wrong, it will”) was supposedly first coined... -
The five-person web design team for a large corporation nervously shifted in their leather chairs around the way-too-large mahogany table, ... -
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them... -
Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
Our everyday experience can resemble a ball of yarn composed of multiple intertwining threads. Experience exists, but it is hard to concept... -
“Can you describe your company’s differentiation to us?” Three executives from a successful regional chain of mattress stores shifted unc... -
What counts as marketing expenditure? Historically, marketing expenditure has tended to escape rigorous performance appraisal for a numbe...
