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Ad effect measurement compares the results of an advertising activity in relation to its purpose. The purpose of an ad varies from “impro... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and... -
One of the biggest challenges for nontechnical and business users in producing social data visualization is deciding which visual should b... -
As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them... -
From what we can tell, Murphy’s Law (which in its most famous form states: “If anything can go wrong, it will”) was supposedly first coined... -
The process of social media analysis involves essentially three steps: data identification, data analysis, and finally information interpr... -
Social media have been transforming the way people communicate with each other and with companies. This is true especially in the tourism s... -
Case Study company O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company. With over 23 mil...
