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Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
Products and services that present a “point of balance” had dominant positions in their respective markets, and were deemed as a “dominant ... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
Listening to your audiences has become a truism in both public and private sectors. And the concept is hardly new. Long ago and far away, b... -
Case Study company O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company. With over 23 mil... -
Social media have been transforming the way people communicate with each other and with companies. This is true especially in the tourism s... -
Social media strategy will do more than simply advertise occasions, advertise products and generate traffic for the corporate, governmental ... -
As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Many organisations now use social media. But not all do so strategically, and some don’t use social media at all. The six steps outlined he... -
So far, we have discussed some actual use cases that satisfy the goal of validating hypotheses. Here, we look at a use case in which we do ...
