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As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
A deep social data analytics is a full-fledged social media research project typically spanning a period of weeks to months. The amount of... -
The process of social media analysis involves essentially three steps: data identification, data analysis, and finally information interpr... -
Ad effect measurement compares the results of an advertising activity in relation to its purpose. The purpose of an ad varies from “impro... -
What counts as marketing expenditure? Historically, marketing expenditure has tended to escape rigorous performance appraisal for a numbe... -
One of the biggest challenges for nontechnical and business users in producing social data visualization is deciding which visual should b... -
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them... -
Facebook is important to your social media marketing strategy because it has more users than any other social media platform with roughly 6... -
The next question, then, is Where do we look for big data social media analytics ? There are large number of conversational sites on the In...
