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The process of social media analysis involves essentially three steps: data identification, data analysis, and finally information interpr... -
In the modern world, all businesses requires a successful advertising and marketing plan. In the earlier days, it meant where to put in your... -
As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
Our everyday experience can resemble a ball of yarn composed of multiple intertwining threads. Experience exists, but it is hard to concept... -
It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and... -
Case Study company O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company. With over 23 mil... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
Data that are ‘fit for purpose’ are a vital foundation for marketing strategy and in ensuring that the Metrics model provides an accurate p... -
So far, we have discussed some actual use cases that satisfy the goal of validating hypotheses. Here, we look at a use case in which we do ...
