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As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
Case Study company O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company. With over 23 mil... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
The five-person web design team for a large corporation nervously shifted in their leather chairs around the way-too-large mahogany table, ... -
From what we can tell, Murphy’s Law (which in its most famous form states: “If anything can go wrong, it will”) was supposedly first coined... -
So far, we have discussed some actual use cases that satisfy the goal of validating hypotheses. Here, we look at a use case in which we do ... -
Ad effect measurement compares the results of an advertising activity in relation to its purpose. The purpose of an ad varies from “impro... -
Listening to your audiences has become a truism in both public and private sectors. And the concept is hardly new. Long ago and far away, b... -
It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and...
