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It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and...
As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main...
Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t...
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na...
The development of new technologies, and especially the increasing use of social media by travelers described in the previous chapter, poin...
Discovering themes and patterns from social media content by knowing how to analyze social media data better can be a very exciting endeav...
Like any other emerging field, content marketing has its share of detractors, and they often have a point. Let’s walk through some of the w...
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them...
Studies on HCI started in the mid-1980’s and the field therefore has a short history of little over 30 years now. I want to divide this his...
There are a variety of possibilities for use cases in the deep analysis category. Since IBM has implemented an enterprise social network ...
