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Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
Case Study company O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company. With over 23 mil... -
As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
One of the biggest challenges for nontechnical and business users in producing social data visualization is deciding which visual should b... -
It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and... -
If attitudes influence purchase intentions and decisions, it is useful to assess the main eWOM communication factors that can influence cus... -
Ad effect measurement compares the results of an advertising activity in relation to its purpose. The purpose of an ad varies from “impro... -
Social media strategy will do more than simply advertise occasions, advertise products and generate traffic for the corporate, governmental ... -
Social media have been transforming the way people communicate with each other and with companies. This is true especially in the tourism s...
