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Considering the variety of social media marketing alternatives from Facebook to Twitter to YouTube to LinkedIn it’s not surprising that a... -
Our everyday experience can resemble a ball of yarn composed of multiple intertwining threads. Experience exists, but it is hard to concept... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
The development of new technologies, and especially the increasing use of social media by travelers described in the previous chapter, poin... -
Social media strategy will do more than simply advertise occasions, advertise products and generate traffic for the corporate, governmental ... -
Case Study company O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company. With over 23 mil... -
Key to finalizing the process is to decide those metrics that will be included and those that won’t and, also, who will see the different m... -
Social media have been transforming the way people communicate with each other and with companies. This is true especially in the tourism s... -
Listening to your audiences has become a truism in both public and private sectors. And the concept is hardly new. Long ago and far away, b...
