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As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them... -
Identifying the most appropriate metrics for measuring the impact of marketing is obviously fundamental. As Binet and Field (2007) point ou... -
We need to combine a number of different measurement techniques in order to really understand the impact of each piece of our marketing act... -
Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
The bubonic plague, also known as the Black Death, is widely regarded as being the deadliest pandemic in history. Between 1348 and 1350 i... -
One of the biggest challenges for nontechnical and business users in producing social data visualization is deciding which visual should b... -
Viral marketing is really as much a skill as it is a science. Nevertheless, in order to boost the likelihood of creating a successful soc... -
Social media strategy will do more than simply advertise occasions, advertise products and generate traffic for the corporate, governmental ...
