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As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Travel services are mostly considered experience products (Cohen 1979; Uriely 2005; Moscardo 2010; Sundbo and Sørensen 2013), mainly intang... -
Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them... -
One of the biggest challenges for nontechnical and business users in producing social data visualization is deciding which visual should b... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na... -
It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and... -
Key to finalizing the process is to decide those metrics that will be included and those that won’t and, also, who will see the different m... -
So far, we have discussed some actual use cases that satisfy the goal of validating hypotheses. Here, we look at a use case in which we do ... -
Somewhere around 1964, George Fuechsel is thought to have coined the phrase “garbage in, garbage out.” This popular computer science slang ...
