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As social media is a complex subject which includes numerous approaches, tools and techniques, it can be useful to try to identify the main... -
Key to finalizing the process is to decide those metrics that will be included and those that won’t and, also, who will see the different m... -
Most managers accept that a formal system and process for marketing planning is beneficial. Accordingly they need a system that will help t... -
If attitudes influence purchase intentions and decisions, it is useful to assess the main eWOM communication factors that can influence cus... -
One of the biggest challenges for nontechnical and business users in producing social data visualization is deciding which visual should b... -
Ad effect measurement compares the results of an advertising activity in relation to its purpose. The purpose of an ad varies from “impro... -
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them... -
Recent Developments in the Travel Distribution System The travel distribution system has evolved over the last few years, especially bec... -
Perhaps it seems obvious that you should prioritize your content based on the potential ROI. But, while ROI seems like the obvious criterio... -
Would there be any sense in collecting data from three years ago? Should we include in the window of time Malala’s address to the United Na...
