The Strength of an Integrated Social Media Strategy

Considering the variety of social media marketing alternatives from Facebook to Twitter to YouTube to LinkedIn it’s not surprising that a...

Considering the variety of social media marketing alternatives from Facebook to Twitter to YouTube to LinkedIn it’s not surprising that a huge number of businesses have a very patchy social media strategy or no strategy whatsoever. Almost all their on-line entities, which includes their website and blog, are separate from one another. Consequently, they might have plenty of Twitter followers or Facebook fans, however, not just as much website traffic and not just as much product sales as they’d like. The bottom line is to take all of your web and social media marketing endeavors collectively directly into one bundled strategy which efficiently influences your company’s bottom line.

For instance, your organization most likely would have a website, and you might also have a blog. But is the blog linked to your site? Does all your blog traffic counts as your web site traffic? In case you also have a Twitter account as well as a Facebook fan page, are the followers and fans in a position to easily link back to your site? For those who have how-to's or product video clips on YouTube, do you have a YouTube channel that links to your blog/website/Facebook/Twitter and all of your other social media assets? For the majority of businesses, the reply is simply no.

Keep in mind that search engines like google, rank your site in several ways. Part of the process is just how much traffic your site gets along with the keywords and phrases you have. If those keywords and phrases are, in addition within your blog as well as in your social media posts, why not have all the features incorporated in one location as opposed to dispersed throughout the internet? In case your company is in 10 different locations that aren't interconnected, in that case you’re missing out on some significant web site traffic. It’s usually advisable to multiply your efforts as opposed to divide them.

So rather than contemplating, Our organization features a fan page, somebody is overseeing Twitter, there exists a web site, our advertising and marketing person is doing blogs, and our sales director placed a lot of our product presentations on SlideShare, you have to think, All of our online and social media pursuits are associated collectively to aid our brand so individuals really aren't simply viewing our fan page or one of our video clips on YouTube; they are seeing every thing we do simply because it's all bundled. Whenever you embrace an integrated approach, individuals will find you a lot easier plus your client base will certainly expand.

Ensure It Is Combined

Regardless of whether you are just commencing your social media actions or have several independent accounts, connecting every thing collectively is very straightforward. Here are a few pointers to be aware of.

Commence with your objectives instead of your technology.

The initial step would be to recognize that you'll require an incorporated approach which brings every thing together. When you may see the value of observing Twitter and having a Facebook fan page, envision just how much healthier your brand will be if all of your followers and fans may very easily find your website without needing to do a search for it.

Maintain brand consistency.

The brand you've got on your website plus the brand you use in your conventional advertising and marketing efforts should also be mirrored in your social media marketing activities. This consists of your logo, tagline, color scheme, and images. For instance, both Twitter and YouTube allow you to personalize your pages backdrop with your logo, contact details, and also hyperlinks to your blog, internet site, as well as other social networking platforms. Your Facebook fan page may also show your logo and live links. The same thing goes for several other social media options. Bring components of your existing brand in as many places as you possibly can.

Develop an integrated strategy with regard to your communication too.

Your communication will need to have just as much uniformity as your websites appearance and feel. Hence, develop a strategy for the key messages you would like to go out. Instead of thinking, Well, here's what we should do on Facebook and these would be the types of posts we compose on Twitter, develop a central concept for all of your social media marketing activities. What's the information you would like to express so that you and every one of your employees publish messages which help the business accomplish it's goals and objectives?

Go in all directions

Don’t restrict your organization to merely staying active on the most famous social networking sites. Participate in all of them. For instance, for those who have a video to publish, so why merely publish it on YouTube? There are several video sharing sites readily available. This is also true with business networking sites, the photo sharing sites, relationship developing websites, etc. Bear in mind, the more you are available, the greater you become established inside your market. Its about widening your reach. And the good news is the fact that the majority of, if not all, of the social networking sites are free of charge and are becoming increasingly business friendly every single day.

Use technologies in your favor.

Indeed, going to numerous social networking sites to perform regular posts could be time intensive. Hence, allow technologies perform the work for you. Applications such as ping.fm allow you to publish a single message on a variety of websites with the click of a single button. So there is no need to logon to numerous accounts and retype the very same post continuously. Along with the modern technological innovation, you may place your posts in a couple of places and broadcast them to all of your social networking sites.

Incorporation is of paramount importance

Nowadays, companies are adopting and taking advantage of social networking for everything from customer support to marketing and branding. Since social media is crystal-clear (we are able to view what is happening live), wide open (everyone can be a part of), vibrant (its a two-way connection), and natural (it expands without advertising), businesses get excellent benefits for small investments. Consequently, businesses and consumers are now able to build relationships with one another since they have related discussions and make communities of great interest that benefits both sides.

The main element to capitalizing on the advantages of social media would be to take an integrated process. After all, when someone enjoys your firm's blogs or tweets, odds are they will like your products and solutions as well. But when you do not have an integrated social networking approach, your potential prospects might not know of all things you are offering.

Furthermore, all of the resources to integrate your time and efforts are available. You merely need to use them. And as the various social networking sites advance and grow, they’ll increase the functions that benefits businesses. Hence, when your accounts are set up, keep checking to make certain you're benefiting from almost everything they offer.

The end result is that integration of online and social media initiatives is essential to enduring success.